Digital transformation

Digital transformation is omnipresent. Where are the opportunities for your company or brand?

The introduction of the Internet has been a real game changer in our daily routines, however, "the Internet of things" takes us to a completely different dimension. Technology seems to be everywhere which speeds up innovation and causes the entire world to be connected. How can we incorporate our technological ecosystem in carrying out our brand and the growth of our company? Will we let the numerous tech buzzwords scare us away? Or will we take advantage of the opportunities these new technologies bring along? Companies that decide to embrace this digital revolution await a bright future.

digital strategy

Every strategy starts with a goal. Digital marketing's largest advantage is that the results are measurable. comma, merkenmarketeers thinks along and sets guidelines for the digital marketing plan. Measuring clear goals. We assist our clients in developing their website (Drupal and Wordpress), SEO (search engine optimization), SEA (search engine advertising), content marketing, e-mail marketing, social media marketing (LinkedIn, Facebook, Instagram, Twitter, Pinterest, Whatsapp, YouTube...)

customer journey

Journey mapping is a method that has proven to be useful when drawing up a digital strategy. During workshops, we determine your touch points with different personas. This basically comes down to clients who get in touch with your brand at different moments in time. This journey is later put into a step-by-step action plan. It allows you to get to know your customer better and to discover the growth opportunities. The points of pain as well as the points of delight are of capital importance when creating a communication plan. This exercise is a must in digital marketing.

digital framework

Measuring is the key to knowledge. The targets are converted to KPI and those are put into the framework. This framework contains all the channels and platforms the brand uses to communicate. Dashboards provide clear overviews of all targets such as conversion rates, reach, and interaction, which allows you to carry out adjustments at any point in time. The focus remains on the target. Digital communication is a continuous optimisation process.