comma case - preflex

Since 2016 comma, merkenmarketeers has been Preflex’s on-site marketingmanager that coaches the management team and guides them in their marketing and communication strategy. 

What we did

  • Ad interim marketing manager
  • Marketing strategy
  • Marketing plan
  • Communication strategy & plan
  • Media plan
  • Guidance in transition & growth
  • Digital strategy 
  • Guidance in web development
  • Customer journey & conversion
  • Corporate branding
  • Product communication

the comma, strategy

Positioning the brand was the first point on our agenda. That’s what we used our brand tool for, a positioning tool that was developed by our team. After positioning Preflex, the following slogan was added: “work Fast, be Smart, think Genius”. Let’s talk strategies now! We thought out marketing, communication and media strategies. That means developing clear communication both online and offline: the website was based on effective and efficient SEO. Later customer experience, e-mail marketing, brochures, gadgets, corporate movies and many more communication tools were added into the mix. The communication strategy (owned, bought and earned media) is being monitored on a monthly basis using dashboards.

the results

The collaboration has led to successful results. In 2017 also worked together on a co-branding story that was used on the biggest event in the electronic market. Our partner for this concept a were Hirschmann and Roll…Profi. 

about Preflex

Preflex Group is an international player in the field of flexible, pre-wired hoses. They are the European expert to go to when it comes to smart, quick and easy wiring.


Eager to learn more? Contact one of our specialists.

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After more than three years of collaboration, it seems as comma, brand strategists know us even better than in the beginning. They understand the operation and corporate culture within Axintor reigns. Everything together compares a very efficient collaboration.