comma case - pidy
comma case - pidy

What we did

  • Positioning
  • Marketing strategy
  • Corporate communication
  • Exhibition stand and communication
  • Catalogue
  • Website
  • Packaging

Pidy is a world leader in pre-baked puff pastry and has state-of-the-art production units in Belgium, France and the United States. Pidy is specialised in ‘ready to fill’ products for both savoury and sweet recipes: anytime, anywhere!

Comma, merkenmarketeers thoroughly studies the market position and came up with a well-thought out marketing strategy and corporate communication plan. The Anuga fair was where the kick-off took place. 

During the fair we introduced the Pidy newspaper. Meanwhile, we also designed their B-2-C website. Their catalogue and packaging was also incorporated into the new corporate style.


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Ik heb Greetje leren kennen als een zeer gedreven ondernemer. Ze weet goed waar ze met haar bedrijf naartoe wil. Samenwerken met Greetje en het team van Comma is zeker en vast een meerwaarde. Projecten worden op een enthousiaste en professionele manier opgestart en tot een goed einde gebracht.