Continuga, founded in 1948, is an innovative player in the printing business. Partly as a result of mergers with Strobbe and UGA, Continuga had already specialised in a number of fields: printing, ticketing and publishing. Comma and Continuga brainstormed about their positioning in the market and developed a new brand name as well as a new corporate identity. 

INNI Corporate

What we did

  • brand model
  • marketing and communication plan
  • positioning
  • name development
  • baseline
  • corporate identity
  • visual storytelling
  • product and market combination

the comma, strategy

A competition analysis was conducted based on our brand model. We all agreed on highlighting their innovation, continuous growth ambitions and their expertise in a diverse array of niches with a new name and brand architecture. After an interactive growth proces, we stumbled upon ‘INNI group’ with multiple subdivisions: INNI print, INNI ticket and INNI publishers. These subdivisions were also restyled with new logo’s, illustrations and suitable corporate style.

the results

We developed a specific corporate style for INNI print that focusses more on expertise and personal approach. INNI is very good at automatically processing clients’ print orders; this quality was also incorporated into the new style.

about INNI

INNI group is active in the graphic design field and has an international vision. With its 140 employees and 24-million-euro turnover INNI is one of the biggest players on the Belgian market. Big are big numbers, but INNI is still a family business. It’s an innovative one-stop shop that takes inspiration from their clients and offers smart decisions. They happened to find the perfect baseline for their business: “Absolutely printeresting”.


Eager to learn more? Contact one of our specialists.

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We would like to thank comma, brand strategists for their way of following up and supporting the right strategy. Especially the interesting workshops at the beginning of our project were a high added value. Thanks to the help of the team, we were able to define a clear direction without any problems.