Escala

Education and training center
Escala

what we did...

  • Positioning
  • Customer journey workshop
  • Marketing and communication plan
  • Storytelling
  • Creation and design of ‘Espresso’ newsletter
  • Website design
  • Website architecture
  • SEO
  • Adwords
  • Social media

Escala devises high-quality, innovative solutions to meet the dynamic training requirements of the public, social-profit and non-profit sectors, offering both scheduled training programmes and tailor-made, in-house programmes. Escala celebrated its tenth anniversary as a training expert in 2017, joining forces with comma to evaluate how brand positioning and ambition can take it to the next level. In a positioning workshop with Escala, we identified the essential factors for this, then translated them into a targeted strategy with appropriate branding.

 

We also updated the corporate style and implemented it into all communication streams. One of the priorities in this area was to develop and design a customer-friendly website for optimum SEO/SEA. For the fine-tuning needed to align Escala’s requirements with those of its customers, we held a digital journey mapping workshop.

Furthermore, we boosted Escala’s online presence by launching it on Facebook and LinkedIn, monitoring online results monthly and collating them in a dashboard. We also designed a pilot version of the ‘Espresso’ newsletter that Escala uses for communication with its target audience, and we continue to collaborate on the content and design of each edition.
 

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testimonial

Itam

We would like to thank comma, brand strategists for their way of following up and supporting the right strategy. Especially the interesting workshops at the beginning of our project were a high added value. Thanks to the help of the team, we were able to define a clear direction without any problems.