Escala

Education and training center
Escala

what we did...

  • Positioning
  • Customer journey workshop
  • Marketing and communication plan
  • Storytelling
  • Creation and design of ‘Espresso’ newsletter
  • Website design
  • Website architecture
  • SEO
  • Adwords
  • Social media

Escala devises high-quality, innovative solutions to meet the dynamic training requirements of the public, social-profit and non-profit sectors, offering both scheduled training programmes and tailor-made, in-house programmes. Escala celebrated its tenth anniversary as a training expert in 2017, joining forces with comma to evaluate how brand positioning and ambition can take it to the next level. In a positioning workshop with Escala, we identified the essential factors for this, then translated them into a targeted strategy with appropriate branding.

 

We also updated the corporate style and implemented it into all communication streams. One of the priorities in this area was to develop and design a customer-friendly website for optimum SEO/SEA. For the fine-tuning needed to align Escala’s requirements with those of its customers, we held a digital journey mapping workshop.

Furthermore, we boosted Escala’s online presence by launching it on Facebook and LinkedIn, monitoring online results monthly and collating them in a dashboard. We also designed a pilot version of the ‘Espresso’ newsletter that Escala uses for communication with its target audience, and we continue to collaborate on the content and design of each edition.
 

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testimonial

Syntra West

At Syntra West we are thrilled to work together with comma, brand strategists. Beside a great team they also have an extremely nice infrastructure in their building which they call 411 as a result of the house number.