the comma, strategy

Our goal was to position DEX as a unique player in the market. In order to achieve this goal, we opted for corporate branding and focused on a B-2-C approach. DEX makes their clients’ dreams come true without making any vague promises. You know what you can expect from them. Their good vibes and positive attitude translate into their warm images of people in their cars.

Dex, easy car shopping logo

what we did...

  • brand scheme
  • marketing and communication plan
  • positioning
  • storytelling
  • in & out store
  • web design
  • corporate brochure
  • corporate video
  • direct mail
  • e-mailing
  • (social) media
Dex: Easy Car Shopping Image 1

The results

DEX is continuously growing. Apart from negotiations with new dealers all over Flanders and Wallonia, their Facebook page has evolved into a medium that is responsible for a whopping 600% more monthly engaged users than before.

Dex easy car shopping image 2

About DEX

DEX is an ultra-dynamic car dealer, specialised in barely used second hand cars. They offer over 500 immediately available cars from 20 different brands. Thanks to their strict selection criteria and kilometre warranty, you will undoubtedly find your perfect DEX car.

Contact us to see how we can be of your assistance.

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We would like to thank comma, brand strategists for their way of following up and supporting the right strategy. Especially the interesting workshops at the beginning of our project were a high added value. Thanks to the help of the team, we were able to define a clear direction without any problems.