Back in 2010 Belgacom International Carrier Services reached out to comma. They were looking to rebrand their company and position themselves in the market. A couple of years later we are still guiding them in their branding and digital story.

What we did

  • brand model
  • positioning
  • baseline
  • corporate identity
  • visual storytelling
  • development of sub brands
  • corporate movie
  • website design

the comma, strategie

After thorough research we chose BICS and its strong market positioning. That choice was made using our very own brand tool. A goal-oriented marketing strategy was determined and visualised in corporate communication, multiple Drupal and Wordpress websites and animated videos.


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We would like to thank comma, brand strategists for their way of following up and supporting the right strategy. Especially the interesting workshops at the beginning of our project were a high added value. Thanks to the help of the team, we were able to define a clear direction without any problems.